Hello! My name is Stephanie Hall, Marketing and Management Instructor at the 4C Academy. I hold a Bachelor's degree in Office Administration and Technology from Valdosta State University.

Before joining 4C Academy, I gained a wide range of professional experience that enriches my classroom instruction. My background includes serving as a Student Success Academic Advisor at Darton College (now Albany State University), working as a Marketing Manager for a marketing firm, and running a successful direct-sales and online social media business as a makeup artist. Throughout my high school and college years, I gained years of experience in the retail industry—experience that now supports her efforts to train students in operating the school store and developing real-world retail and customer service skills.

The Marketing & Management pathway at 4C Academy focuses on building students’ knowledge in marketing principles, entrepreneurship, retail management, advertising, and business operations. Students gain hands-on experience in areas such as customer service, sales, branding, digital marketing, communication, leadership, and teamwork—preparing them for both college and entry-level careers in business, marketing, or management.

I am passionate about creativity, entrepreneurship, and helping students build confidence in their futures. I am dedicated to guiding young people to dream big while preparing them for both college and career success.

I am married to my high school sweetheart, Justin, and we are proud parents of two wonderful children.

9th and 10th Grade

PATHWAY OVERVIEW

Throughout the Marketing and Entrepreneurship pathway, students are taught to assume a managerial perspective in applying economic principles in marketing and business operations. They learn to analyze operational needs, examine distribution and financial alternatives, manage marketing information, price products and services, develop product/service planning strategies, and promote products and services. This pathway also deals with global marketing in that students analyze marketing strategies employed in the U.S. versus those employed in other countries.

Course 1: Marketing Principles

Course 2: Entrepreneurship - Building a Business

Course 3: Advanced Marketing

Students in the program are responsible for the profitability of the 4C Academy’s in-house store, which provides hands-on experience in a retail environment.

REAL WORLD OPPORTUNITY

• Business ownership
• Marketing and strategic business management
• Marketing analytics and data management
• Accounting and finance
• Law and real estate

11th and 12th grade

INDUSTRY CERTIFICATIONS

The following training courses are offered for students who have completed an accredited marketing or management pathway. Upon completing their course of choice, students will have the opportunity to take the credentialing exam for an industry certification.

Intuit: QuickBooks® Certified User

Course 1: Accounting 1

Course 2: Accounting 2

Students will learn:
• Basic accounting
• Bookkeeping
• Office management
• Payroll principles
• Financial reporting
• QuickBooks Online

American Marketing Association: Professional Certified Marketer

Students will study:
• Marketing strategy
• Global marketing
• Information management
• Consumer behavior
• Product strategy
• Pricing and distribution

Both courses are a combination of in-class instruction and online course work. Student may be responsibile for exam fees.